After nearly a decade of navigating the evolving landscape of Indigenous policy, employment, and business in Australia, we’ve embarked on a journey of rebranding.
As the winds of change continue to sweep across our nation, propelled by initiatives such as the Voice reform, Reconciliation and a burgeoning shift in perspectives on Aboriginal and Torres Strait Islander employment, we’ve embraced the opportunity to reimagine our brand narrative.
With our proud connection to Bundjalung country, we sought to honour our ancestry and share our cultural richness with our audience. With this vision in mind, we commissioned the talents of local Bundjalung artist, Steve Bekue, for him to craft an artwork that encapsulates the essence of our culture, our people and our business.
Steve’s background is all about sharing his Aboriginal culture through storytelling and teaching through artwork. He is a proud Bundjalung, Yuggera and a Bidjara man. Born and raised on the Gold Coast by his mother alongside his two brothers and sister. In the last 7 years Steve has honed his craft through traditional commissioned canvas painting, but has also expanded out to homewares, rugs, stationary as well as schools and vehicles.
Steve’s creation is an ode to the sacred waters that nourish our saltwater communities. It breathes with the rhythm of the ocean, coursing through our rivers, creeks, and veins of tradition, infusing life into our songlines and gathering places. The artwork symbolises resilience, connection, and the perpetual flow of energy that sustains us.
Amidst this water, our people, the heartbeats of our business. They are the conduits through which this energy of renewal and empowerment flows, enriching our community and driving positive change.
Our upcoming 10-year milestone serves as a testament to our journey of growth, resilience, adaptability, and unwavering commitment to excellence.
Now, as we embark on this transformative rebranding odyssey, we are invigorated to share our story anew, amplifying our voice and reaffirming our dedication to fostering meaningful change in both corporate and government spheres.
