A target company list is a powerful tool to help you stay focused and strategic in your job search. 

Without a clear plan, it’s easy to feel lost in a sea of job postings or spend time on roles that don’t align with your skills, values, and long-term goals. Instead of waiting for the perfect job to appear, building a curated list of employers lets you take control, expand your network, and proactively seek opportunities.

A well-researched company list acts as your career roadmap, guiding your applications and networking efforts. Rather than waiting for the perfect role to appear, proactively identifying at least 20 companies increases your chances of finding the right fit. It also safeguards against the frustration of relying on a handful of options that may not work out.

Where to Start: Researching Your Target Companies

Leverage Industry Tools & Platforms

Platforms like Crunchbase and LinkedIn can help you find companies based on size, sector, and mission. Look for businesses that align with your skills and interests, and use LinkedIn’s “People Also Viewed” feature to discover similar organisations.

Use Google Maps for Local Opportunities

Search for businesses in your area using Google Maps. Many organisations, including Indigenous-owned businesses and social enterprises, may not post on major job boards, so researching locally can reveal new prospects.

Look at Feeder Companies

If your dream company feels out of reach, research where current employees worked before they got hired. Many people start at smaller companies in the same industry before moving up. This strategy helps you build relevant experience and connections.

Explore Fast-Growing Companies

The INC 5000 Fastest Growing Companies List highlights organisations on the rise. Rapidly growing companies often create new roles, making them great targets for job seekers looking to advance quickly.

Job Boards as Research Tools

Even if you don’t apply directly through job boards, they’re valuable for company research. Identify organisations hiring in your field and explore their career pages for additional openings.

Network with Purpose

Informational interviews with industry professionals can reveal insights about company culture, leadership, and upcoming job opportunities. Speaking to people already working in your field helps you refine your list and uncover hidden roles.

Identify Companies Receiving Investments

Businesses receiving government funding, venture capital, or undergoing mergers often expand their workforce. Keeping up with these trends can help you identify hiring surges before roles are widely advertised.

A well-crafted company list empowers you to job search with focus and confidence. By researching strategically, networking intentionally, and targeting the right organisations, you position yourself for long-term career success. Your next opportunity isn’t just about finding a job—it’s about finding the right fit.