In today’s rapidly evolving job market, the workforce landscape is undergoing a transformation driven by the emergence of Generation Z, those born after 1996. Gen Z is bringing fresh perspectives, priorities, and expectations to the workplace. Employers who recognise and respond to these evolving dynamics are poised to thrive in this new era.

First People Recruitment Solutions explores the key factors that make Gen Z professionals stand out and the strategies companies can employ to attract and retain this dynamic talent pool.

Career Advancement and Skill Development: A Prime Focus

For Gen Z, the path to career success is paved with opportunities for growth and skill development. Unlike their Gen X predecessors, who may have been content with stable employment, Gen Z is laser-focused on career advancement. According to data from Global LinkedIn as of January 2023, Gen Z is a staggering 47% more likely than Gen X to prioritise opportunities to advance within a company. This desire for growth is not limited to climbing the corporate ladder; it encompasses the pursuit of new skills and experiences as well. Gen Z is 45% more likely than Gen X to prioritise opportunities to develop new skills.

This hunger for growth and learning reflects a profound shift in how the younger generation perceives work. They view their careers as a continuous journey of self-improvement, not just a means to an end. Employers who invest in training, mentorship programs, and skill development opportunities are more likely to attract and retain Gen Z talent. Forward-thinking organisations recognise that facilitating ongoing learning is not just an option but a strategic necessity to keep pace with the demands of the evolving workforce.

Inclusive Work Environments: A Non-Negotiable

Another fundamental aspect of Gen Z’s priorities is their unwavering commitment to diversity and inclusion in the workplace. This generation is 17% more likely than Gen X to prioritise an inclusive workplace for individuals from diverse backgrounds. Gen Z sees diversity not only as a moral imperative but also as a key driver of innovation and organisational success.

Creating an inclusive work environment involves more than just checking boxes; it requires a genuine commitment to fostering an atmosphere where every employee feels valued and respected, regardless of their background. Gen Z is attuned to company culture and will seek out employers who demonstrate a sincere dedication to diversity, equity, and inclusion. To attract and retain Gen Z talent, companies must develop comprehensive diversity and inclusion strategies, embed these principles into their corporate DNA, and continuously assess and improve their efforts.

Adapting to Gen Z: The Perspective of HR Experts

Ruben Santos, HR Strategy & Program Lead for HR Europe & Indonesia at Ahold Delhaize, aptly summarises the sentiment towards Gen Z in the workplace: “Gen Z doesn’t live to work, they think corporate jargon is silly, and they expect to be paid fairly.” This encapsulates the Gen Z mindset – they value work-life balance, authenticity, and equitable compensation. Employers that recognise these preferences and adapt their workplace culture and policies accordingly will stand out in the eyes of Gen Z job seekers.

Gen Z is a significant and influential part of the workforce, and their priorities are reshaping the world of work. Career advancement, skill development, and inclusive workplaces are central to their professional expectations. To attract, engage, and retain Gen Z talent, companies must be proactive in providing opportunities for growth, fostering diversity and inclusion, and embracing the changing nature of work. As Gen Z continues to make its mark on the workforce, it is crucial for organisations to adapt and evolve in tandem to harness the full potential of this dynamic generation.